External data is the next frontier

Demyst believes that external data is the next frontier of impact. We believe that the solutions to some of our biggest problems are "stuck in the lab" due to friction in data discovery, security, deployment, and scaling. We believe that building the muscle to operationalize data is not a one time internal project, but a core need that creates a competitive advantage and outsized benefits to customers, enterprises, and society.

Our history and future

We started in 2010 upon realizing that, while the world is supposedly awash with data, very little of it is being used for customer benefit. 90% of analytics projects failed at the ideation, discovery, or deployment phase, and value is rarely realized. The data exists. The analytics is possible. But the ecosystem is complex. And enterprises have growing barriers to capture value.

From our earliest days, we've prided ourselves on partnering with clients to collaboratively take on the most detailed aspects of their projects. We also evolved multiple versions of self-serve tools that empowered the most innovative organizations to discover fit-for-purpose valuable data. Through this process, we have helped over 100 of the most exacting banks and insurers discover and deploy the world's best external data for KYC, risk, and marketing use cases...and more.